Chris Rice
Chris then went to work for LTDSEO, a boutique SEO and online marketing firm based in Delray Beach, Florida for 8+ years. At LTDSEO Chris helped manage the search engine optimization for 50+ small to medium size businesses. While working on strategic SEO implementation he guided the redesign of client’s websites for search engine optimization.
After starting with One Plant Florida as Marketing and Brand director Chris quickly learned that cannabis industry marketing is heavily encumbered by advertising restrictions in both online and traditional media formats. Even so Chris has developed successful digital strategies to touch, capture, convert and retain customers in this restrictive industry. As One Plant Florida’s Marketing Director Chris served as the overall marketing lead for new launches, collaborating internally and externally across all categories to ensure a cohesive go-to-market approach. He worked on email, digital, and social media content and deliverables to drive customer acquisition and retention across paid and owned channels. Also working to execute differentiated product strategies for One Plant Florida consumers, and prospective consumers Chris built processes and managed internal team to ensure smooth execution across functions within marketing, branding and retail.
As his position evolved, Chris moved into the creative director role to determine and develop One Plant Florida’s brand identity (positioning, visual identity, look/feel, tone, persona, key art, brand design assets). Once One Plant Florida’s brand DNA was crafted Chris created and managed brand POV and communications plans based on insights from consumer research, brand understanding marketplace data and competition.
To stand out in Florida cannabis with a very limited marketing budget Chris developed disruptive ideas with go-to-market planning and execution including creative, media, video production. He continued to oversee brand evolution across departments, collaborating to roll out as well as influence, maintain and expand brand guidelines. All the while keeping a finger on the pulse of existing and emerging consumer and cultural trends within Florida cannabis. Additionally, Chris would constantly liaise with internal teams to identify, shape, and fulfill brand needs (e.g., signage, merchandise, collateral) and guide external vendors on appropriate brand usage (e.g., co-branding). He also worked with outreach and event PR team to curate events, parties, experiential, charity opportunities. All the marketing, branding and creative was accomplished with only a three-person marketing department.